What is brand marketing?



The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, which means you can't actually touch or see them. As such, they help shape people's perceptions of companies, their products, or individuals.

"Your brand is a story unfolding across all customer touch points."

Jonah Sachs

Weekly Social Media Content Marketing Packages

Copywriting. Community-building. Creative strategy. Crisis PR. Social listening